Re-focusing their business strategy by exclusively offering accredited investors access to institutional-quality real estate investment opportunities, Core had a wonderful opportunity to rebrand their organization. So they did.
After a number of Strategy & Structure meetings we honed in on a brand language driven by the vision of a black Mercedes S-class: Sleek, sophisticated and exclusive. We brought this vision and focus into the creation of the logo and then continued the vision into the interface design of the website. The audience needed to feel at home at a site that they were referred to that conveys enough information to confirm trust and promote contact.
