Express is known around the world as the must-have sexy, sophisticated fashion brand for work, the weekend, or going out. A staple item for this highly popular brand for fashion-forward men and women is their trendy line of denim jeans.
We designed the interface for a denim promotional campaign that visually embraced the rough and sexy attitude of the latest line of jean wear. The challenge was to create an exploratory experience where either men or women could begin a search for their perfect jean, either by fit or by wash, that included cross-selling of complimentary pieces and the latest promotional campaign - music downloads.
And yeah, in case you were wondering, we look this good in our jeans too.
This project was completed as sub-contract work in conjunction with Resource/Ammirati.
Promotional Website Module